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From the Desk of the Professor
Taylor Swift Demonstrates Why Generosity Is So Important For Brands
October 18, 2023
Leveraging Qualitative Research as a Springboard for Imagination
September 19, 2023
Overheard At The AI Focus Group
October 4, 2023
The Barbie Movie: Great Fun, But More Proof of Our Cultural Bankruptcy
September 8, 2023
The Storytelling Power of Qualitative Research
September 8, 2023
Is There An Energy Vampire in Your Organization?
September 8, 2023
Branding Lessons from The Yogi Berra Documentary
September 8, 2023
Are You A Sellout? Even with AI and Big Data, it will still be the fearless, independent, curious, and creative who will change the world.
July 26, 2023
Brands Should Embrace Comfort At Their Own Peril
September 7, 2023
Bigger than Barbie! Twitter is now Brand X!
July 24, 2023
How To Get A Grip When You Feel Out Of Control
July 5, 2023
Personal Branding Transcends Personal Selling
June 19, 2023
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