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From the Desk of the Professor
Where's the Empathy?
June 21, 2023
The Slippery Slope of Takeaway Culture
May 12, 2023
Why In-Person Qualitative Is More Important Than Ever
October 29, 2022
The Joys and Perils of Marketing by Instinct
September 7, 2022
The New Creative Brief
February 21, 2022
Zen Golf & How I Got My Swagger Back
February 21, 2022
The Value of Qualitative Research in a Post-Pandemic World
May 26, 2021
Two Americas. Two Marketing Plans?
July 7, 2022
My Favorite and Not So Favorite Super Bowl Ads
February 8, 2021
More on Ageism: The Double Standard for Women Endures
September 10, 2020
The Magical Healing Power of Tom Brady
February 8, 2021
Can They Do That? Starbucks Pivots Away from Their Brand Principle
July 9, 2020
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