Asics made it.
On September 30, ahead of World Mental Health Day, Asics released Human Nature. It’s a ten-minute nature documentary narrated by Sigourney Weaver, and the endangered species is us. There’s a woman named Janet who lives in her cubicle. There are couches. There’s a lot of scrolling. For nine minutes you watch humans not move.
Then comes the ask, and it’s a small one. Fifteen minutes. Get up and move.
It’s funny. It’s well made. It’s built on real research: 34,000 people in 31 countries, who report spending 86% of their waking day not moving. Almost one in four move less than thirty minutes a week.
That last group is who the film is for. And that’s where I start to worry for Asics.
