Picture a group chat on a Friday night. Five friends, one question: what are we doing tonight? Forty messages later, they’ve floated the bar, Topgolf, somebody’s apartment, and karaoke.
Nobody mentions Dave & Buster’s.
It’s not because they forgot it exists. They’ve been there and know exactly where it is.
That’s the problem Dave & Buster’s is staring at right now. Its new CMO, Jeremy Tucker, says around 90% of consumers know the brand. Sales have fallen thirteen quarters in a row. This month, the CEO told investors something remarkably honest: the company hasn’t consistently been the obvious answer when people plan a night out, and when they did come, the value and the experience weren’t dependable enough to bring them back.
