Picture this. Every Wednesday at noon, people in Los Angeles are setting an alarm. Not for a meeting. Not for a social engagement. For the privilege of buying one pint of Henry’s Secret Ice Cream for $23.
Then, on Saturday, they’ll drive across LA to an unmarked pickup spot on Sunset Boulevard, during a specific three-hour window. If they miss it, tough luck. They’ll need to wait until the next Wednesday to get back on the list. Henry’s doesn’t give rainchecks.
Last I looked, there was no ice cream shortage in LA. The supermarkets have plenty of brands and flavors. There’s probably a Baskin-Robbins ten minutes from most people’s homes. If you want to go upscale, there’s Jeni’s at the grocery store for $9 a pint.
