Shiner Beer just took the word “Shiner” out of its own tagline.
For as long as most Texans can remember, the line was “There’s nothing finer than a Shiner.” The new campaign, four short films from the Austin agency McGarrah Jessee running across Texas through next fall, ends on two words: “Nothing Finer.”
Try that with a few other famous lines.
“Nothing runs like a Deere.” Nothing runs.
“America runs on Dunkin’.” America runs.
It’s funny, because the name was doing the work. Take it out and the line doesn’t get shorter so much as emptier.
