Three weeks ago I had never heard of Olive Young.
Then a friend mentioned it, I did a little reading, and my wife and I decided to swing by the new store in Pasadena on a Sunday evening. Sunday night, we figured. Eleven days after opening. Surely the madness had passed.
It hadn’t.
The line stretched around the block at six o’clock on a Sunday night. Stanchions, security, the whole thing. On opening day, people had camped overnight on Colorado Boulevard just to be first inside. One shopper told a reporter she flies to Seoul twice a year specifically to shop at Olive Young. The store had been open less than two weeks and it was still drawing crowds that most retailers would kill for on a grand opening day.
