Picture the pitch meeting. Someone at Good Good Golf, the golf content studio behind this ad, says: “Hey, I got it. This chick walks by a dude’s golf bag, looks like she’s going to touch his driver — he sees it, runs over, smacks her to the ground.” And somebody else in that room said, “Yeah, that’s a great idea.”
Then Callaway said yes too.
That’s the part I can’t get past. Not the ad itself — bad ads happen every day — but the number of people who had to say yes before it went live. A creative had to pitch it. A director had to shoot it. An editor had to cut it. A client had to approve it. At every single one of those steps, somebody could have said, “wait, is this actually okay?” Nobody did.
