A client came to me a few months ago convinced she had a pricing problem.
She sells housewares — pieces built to last. The items under $50 on her site sold constantly. The ones closer to $300 barely moved. She wanted those more expensive pieces to start selling, and she assumed the fix lived somewhere in the price.
It didn’t.
Her story started somewhere else entirely. She’d had her first child, and postpartum depression hit her hard. Her therapist gave her one small assignment: buy yourself fresh flowers, every week. Nothing complicated — just something fresh and beautiful in her home, a way of practicing the idea that she deserved good things.
