Four months into running Cakes Body, Taylor Capuano did something you’re not supposed to do when you’re trying to sell a product: she picked up a competitor’s category — a padded sports bra — and destroyed it on camera. Ripped the padding straight out, held it up, and walked through everything wrong with it. Pads that bunch. Seams that show. Design decisions that were clearly never tested on an actual body.
By the next morning, her own company had sold completely out of nipple covers — the reusable, adhesive-free alternative she and her twin sister Casey Sarai had built the whole business around.
I keep coming back to this one because the obvious lesson — “be authentic on camera” — misses what actually happened. Authenticity, on its own, doesn’t sell out a product line overnight. What sold it out was precision disguised as an overshare.
