A woman is scrolling. Two videos come up. The first is flawless — perfect lighting, perfect script, a voice so smooth it could sell you anything. She skips it in two seconds. The second is a guy talking into his phone in a parking lot, wind hitting the mic. She watches the whole thing.
If you think she’s got it backwards, stay with me. She’s doing something smarter than it looks — and the data says she’s everybody now.
A year ago, 82% of consumers said they enjoyed AI-generated content in their search and feeds. Today that number is 54%. Over half of Gen Z say that a brand using AI in its marketing would actively hurt their trust — not fail to help it. Hurt it.
