Apologize for What You Did. Not for Who You Are.

In June 2021, Victoria’s Secret’s CEO said he didn’t see the Angels as culturally relevant anymore.

In May of this year, the company changed its stock ticker from VSCO to VSXY.

Last weekend, Kylie Jenner walked its runway in a $50 million diamond Fantasy Bra, the first since 2018.

That’s a long way to travel in five years, and the route matters.

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A free monthly 45-minuteonline session for anyonelooking to dive deeper intobranding and marketing issues.On the third Monday afternoonof each month, Jeff will startout with a 10-15 talk coveringtopics of interest suggested byhis clients, students andfollowers.