Here’s something you’ll never hear from a branding expert.
If you really want to learn how to connect with people — to build strong relationships with your customers — go to the movies. Listen to music. Read books. And not business books. Novels. History. Biographies.
Because there’s magic in art and culture. And that magic is the great range of emotions that art inspires in us. How art explores the nuance of personality and relationships — and the amazing insights that energize and enlighten us.
I just watched the documentary and concert film You’ve Got Gold, a tribute to one of my favorite songwriters, John Prine.
If you don’t know John Prine, you should. Just yesterday, I was talking to a musician friend of mine who said, “I found out about John Prine too late in my life. I feel bad that I wasn’t listening to him all these years.”
