How to Build a Compelling Personal Brand: Mental Health and the Challenge of Objectivity

  • What is your overall purpose in life? (Don’t talk about money! Focus on how you help others, not what you want to become or how others can help you.)
  • What single human value do you embrace over all others?
  • What do you love doing? Hate?
  • What is your skill set? What do you do best? Not so well?
  • How would you describe your personality? How will this positively impact your peers and your company overall?
  • Is your personality compatible with the company with which you are seeking a position?
  • Thinking of all your “competitors” for positions, inside your current company or in a new one, how are you different? How does your world view, experience and skill set lead you to approach tasks in your own unique way?
  • How is this approach superior in a tangible way? How will you get better results?
  • How is this approach different in an emotional way? That is, how will the people you work with be changed, or how will they feel as a result of working with you?

How will you put this to use to build your personal brand?

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Office Hourswith theProfessor

A free monthly 45-minuteonline session for anyonelooking to dive deeper intobranding and marketing issues.On the third Monday afternoonof each month, Jeff will startout with a 10-15 talk coveringtopics of interest suggested byhis clients, students andfollowers.