Thanks to our many erudite friends who wrote in to tell us that it was not Charles Revson, but the seminal Philadelphia retailer John Wanamaker who said, "Half of my advertising budget is wasted. I just don't know which half."
The correction has been made to our post of January 2, 2006, "The Best Product Placement Ever."
If you'd like to peruse a brief biography of this incredible innovator, check out www.geocities.com/Heartland/4547/wanamaker.html.
I'm grateful that people are reading our Musings!
Office Hourswith theProfessor
A free monthly 45-minuteonline session for anyonelooking to dive deeper intobranding and marketing issues.On the third Monday afternoonof each month, Jeff will startout with a 10-15 talk coveringtopics of interest suggested byhis clients, students andfollowers.