From the Desk of the Professor

The Dangers Of Nostalgia In Marketing

September 12, 2013

A Tale of Two Junk Foods

Apple, Thankfully, Burns Bridges To The Past

How Do You Leverage The Seven Basic Plots Of Marketing?

Is Your Content Disposable?

The Schlock Factor And The Inevitable Decline of The Ad Agency

5 Guidelines To Get The Best Possible Work From Your Agencies & Consultants

Marketing Lessons From Justin Bieber

Time To Start Phoning It In? I Don't Think So...

Blue State/Red State: Imposing His Own Personal Values On JC Penney Doomed Ron Johnson’s Brief Tenure As CEO

Window Shopping 2.0: The Assault On Brick & Mortar Retail

Marketing Books Are A Waste Of Time

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