From the Desk of the Professor

The Next Coca-Cola: Will There Ever Be Another “Real Thing?”

September 15, 2014

General Mills Grapples With Modern Times

“The Fault In Our Stars” And The Fault In Our Fact-Based Marketing

The Role Of Emotional Intelligence In Brand Building, Part 2: Five Steps To Raise Your Brand EQ

Cadillac's Politically Incorrect Coup

The Case For Age And Gender Equality In Advertising

The Role Of Emotional Intelligence In Brand Building Part 1: Why “Great Work” Is Never Enough

Snatching Defeat From The Jaws Of Victory: The Crystal Pepsi Story

Super Bowl 2014: Your Ad Budget Is Blowin’ In The Wind

February 5, 2014

On Becoming Unstuck

January 23, 2014

The Demise Of Name Brands

October 14, 2013

I Can’t Get No Satis-fry-tion: The Folly of Burger King’s New Satisfries

September 26, 2013

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