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From the Desk of the Professor
Namaste: Honoring The Light Within Our Consumers
February 21, 2012
Better Research Through Car Pooling
February 21, 2012
Building A Better Brand Pyramid: Lessons From Ancient Egypt
January 18, 2012
Collaboration Or “Groupthink? Striking The Right Balance
January 18, 2012
A Lot Of Joy!
August 23, 2010
How Legendary Brands Become Legendary: Brand Myth Revisited
December 13, 2011
What's In A Name?
December 13, 2011
Trust Your Consumer For Powerful Insights
November 9, 2011
Comedy Makes A Comeback
November 9, 2011
Finding Inspiration For Innovation
September 21, 2011
What Would Don Draper Do?
June 16, 2010
Beyond The Obvious: Leveraging Research To Discover The Transcendent Character Of Your Brand
November 16, 2010
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