Personal Branding & Branding for Business
Let’s build the brand that gets you seen, heard, and connected.
Whether you want a new job, a promotion, or to launch a business, I’ll help you stand out with clear positioning and a compelling brand story.
Trusted By world-class brands
It's tough out there.
Dozens, even hundreds, of people and brands fight for the same jobs and customers.
Every step of the journey, from building awareness, generating engagement and sustaining success is highly contested.
Algorithms, AI screeners, and competition demand messaging that proves competence and forges an emotional bond.
Everyone is after the same opportunities.
A Clear Path to Confidence and Growth
I’ll help you put the fundamentals in place to build stronger connections and drive results:
You’ll know your brand inside and out.
Not just features and benefits, but a living, breathing force aligned with your audience’s needs and values.
business brands built
personal brands consulted
students taught
years of experience
Join me every month
Office Hours with the Professor
A free monthly 45-minute online session for anyone looking to dive deeper into branding and marketing issues. On the third Monday afternoon of each month, Jeff will start out with a 10-15 talk covering topics of interest suggested by his clients, students and followers.
Services for Personal & business brands
Personal Branding Services
Personal Branding for Individuals
One-on-one coaching via Zoom. Four weeks of deep dives, exercises, and a personal branding toolkit to fuel your career.
Guided Online Personal Branding Course
Self-paced videos and templates, plus two rounds of written expert feedback.
Business Branding Services
Branding & Marketing Workshops
Also focused on start-ups and small business, these are interactive, half- or full-day sessions designed to spark insights, build consensus, and chart clear brand direction.
Branding for Start-Ups & Small Business
A four-week process: discovery, brand positioning options, optional research, and a Creative Brief with marketing recommendations.
Special Event Services
Talks & Keynote Speeches event
Lunch & Learns, talks to key executives or conference/convention speeches on branding and marketing.
What people are saying about Jeff
FAQs
What makes your approach to branding different from other consultants?
I combine 40 years of branding expertise and ten years of teaching experience at a top-ranked university with a psychologically oriented process that helps uncover your true values, purpose, and personality. With that enhanced self-understanding, I’ll help you create a singular, emotionally driven reason to choose you that will form the foundation for all communications, on and off-line.
Why do you think that branding is like psychotherapy?
Because it’s about uncovering the essence of who you are (or what your business is), not just creating a tagline or logo. We dig deep to reveal insights that will drive emotional connections, strong relationships and lasting differentiation for your target.
What can I expect from your process?
A guided, step-by-step experience that results in clarity, confidence, and a detailed brand positioning you can apply immediately in resumes, websites, pitches, and marketing campaigns.
How long does the branding process take?
One-on-one personal branding engagements are completed in about four weeks. Small business branding projects may take 4–6 weeks depending on scope and whether consumer research is included. Online workshops/courses are at your own pace.
Who should invest in personal branding?
Anyone seeking a job, promotion, career pivot, or stronger presence in their field. Whether you’re a seasoned professional, a recent graduate, or a business owner, personal branding helps you stand out.
What do our services cost?
My goal is to make my branding process accessible to individuals and small businesses.
I will meet with you on Zoom one hour per week (4 meetings) to guide you through the process with personalized consultati
$5,000
$2,500
$7,500
Have more questions?
Ready to get started?
Let’s build the brand that gets you noticed — and remembered.